As Egypt detains Peter Greste and thousands of others in appalling and intimidating conditions, foreign companies investing there must be reminded of new international standards on business and human rights. Egypt is a military-run government that kills, detains and tortures. Millions who supported the legal opposition last year now live in terror. Any company operating in or buying from Egypt has an obligation to make itself aware of human rights abuses there and either find ways to rectify them or stop doing business. The 2011 UN Guiding Principles on Business and Human Rights apply to all businesses regardless of size, sector, location ownership and structure – that includes tour operators sending holiday makers to Sharm El-Sheikh, retailers importing Egyptian cotton sheets and banks lending money for new enterprises. Company executives can no longer use the excuse that they’re unaware of what’s going on there. It’s their job to know and act accordingly.